After graduation, you have been employed by a large consulting firm which specializes in advising U.S. clients on exporting to various overseas markets. Your firm has specialized in European and Asian markets, but now sees opportunities for advising clients about the Latin American market. You and seven of your colleagues have each been assigned a specific country in Latin America. Yours is Ecuador.
You start your research by obtaining some basic facts about the country. Its name is Spanish for “Equator,” obviously derived from the fact that it is located on the equator. Its capital, Quito, is 9,300 feet above sea level; it has a fairly constant year-around temperatures of 75° (high) and 55° (low). Ecuador’s population is 16 million, or 138.4 people per square mile. Sixty-six percent live in urban areas. Spanish is the official language and […]