Slate Inc. Case Study
Carlos Chance, the head of branding at Slate, Inc. soon hosts a kickoff web meeting asking for the case team’s insights into the company’s logic on brand strategy. “Over time, products may become generic showing very little differentiation, like cereals,” Carlos says. “That’s why branding is crucial in differentiating products. Even utilitarian product choices are influenced by branding, and the driving force is competition. “When competition is intense, all products soon offer functional advantages: me-too […]