Prompt: Imagine you want to create a small business

Part 1: In Marketing Insight on L’Oreal: What’s next for L’Oréal? Who are its biggest competitors? If you were its CEO, how would you sustain the company’s leadership position?

Part 2: Imagine you want to create a small business. Review the guidelines for small businesses discussed in the Marketing Insight, “Positioning a Start-Up,” and discuss how you would incorporate these guidelines in your business.