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Comparing 2 Sports Drink
Comparing 2 Sports Drink
You work for SunRize, an organic sports drink company, and you have been asked to do a competitive analysis to see where your company’s product compares to Gatorade sports drinks.
Based on your findings write a 1 page (minimum) comparing the competitors that you researched. Be sure to appropriately cite your sources of information.
Retail Environment Analysis
Name:
- You work for SunRize, an organic sports drink company, and you have been asked to do a competitive analysis to see where your company’s product compares to Gatorade sports drinks.
Fill out the chart below for three competitors:
| Competitor #1
___________________ |
Competitor #2
___________________ |
Competitor #3
___________________ |
| Overview | Overview | Overview |
| Vison/Strategy | Vison/Strategy | Vison/Strategy |
| Mission Statement | Mission Statement | Mission Statement |
| Additional Value | Additional Value | Additional Value |
| Target Market | Target Market | Target Market |
| Total Sales (in millions) | Total Sales (in millions) | Total Sales (in millions) |
| Additional Details | Additional Details | Additional Details |