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Marketing
Marketing
Go to bosley.com, click on any particular category (e.g. dog food) and do a keyword research by using Wordtracker.com or Ubersugest Chrome plugin.
In your submission, list at least ten phrases and their search volume and Competition (or SD – Search Difficulty). Put those phrases in a simple table format:
Phrase | search volume / competition or SD
e.g. example phrase 1 | 22,000 | 42 (SD)
e.g. example phrase 2 | 19,000 | 45 (SD)
Based on your research, which phrase(s) have the best potential for SEO?
SEO Changes – Page by Page (Instructions for the web site designer)
Selected phrase: | |
Page (URL) | |
Suggested changes | |
1. Title Tag | |
2. Description Meta Tag | |
3. Keyword Meta Tag | |
4. URL Change | |
5. Heading (or Subheading) | |
6. First Paragraph (in the text) | |
7. Alt Tags / Image Title | |
8. Additional Text Changes on the page (if any) |
Selected phrase: | |
Page (URL) | |
Suggested changes | |
1. Title Tag | |
2. Description Meta Tag | |
3. Keyword Meta Tag | |
4. URL Change | |
5. Heading (or Subheading) | |
6. First Paragraph (in the text) | |
7. Alt Tags / Image Title | |
8. Additional Text Changes on the page (if any) |
Selected phrase: | |
Page (URL) | |
Suggested changes | |
1. Title Tag | |
2. Description Meta Tag | |
3. Keyword Meta Tag | |
4. URL Change | |
5. Heading (or Subheading) | |
6. First Paragraph (in the text) | |
7. Alt Tags / Image Title | |
8. Additional Text Changes on the page (if any) |