Marketing

Table of Contents

Marketing

Go to bosley.com, click on any particular category (e.g. dog food) and do a keyword research by using Wordtracker.com or Ubersugest Chrome plugin.

In your submission, list at least ten phrases and their search volume and Competition (or SD – Search Difficulty). Put those phrases in a simple table format:

Phrase | search volume / competition or SD
e.g. example phrase 1 | 22,000 | 42 (SD)
e.g. example phrase 2 | 19,000 | 45 (SD)

Based on your research, which phrase(s) have the best potential for SEO?

SEO Changes – Page by Page (Instructions for the web site designer)

Selected phrase:
Page (URL)
Suggested changes
1. Title Tag
2. Description Meta Tag
3. Keyword Meta Tag
4. URL Change
5. Heading (or Subheading)
6. First Paragraph (in the text)
7. Alt Tags / Image Title
8. Additional Text Changes on the page (if any)

Selected phrase:
Page (URL)
Suggested changes
1. Title Tag
2. Description Meta Tag
3. Keyword Meta Tag
4. URL Change
5. Heading (or Subheading)
6. First Paragraph (in the text)
7. Alt Tags / Image Title
8. Additional Text Changes on the page (if any)

Selected phrase:
Page (URL)
Suggested changes
1. Title Tag
2. Description Meta Tag
3. Keyword Meta Tag
4. URL Change
5. Heading (or Subheading)
6. First Paragraph (in the text)
7. Alt Tags / Image Title
8. Additional Text Changes on the page (if any)

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