Marketing Research

Table of Contents

Marketing Research

Using the course content and terminology answer the following questions demonstrating your understanding of the relevant topics:

a) Marketing research can be classified into problem identification and problem-solving research. What are the different types of research that can be found under each? Use a brief example for each. (30%)

b) What are the steps involved in the problem definition? Discuss with the relevant course detail. (70%)

Your table of contents should include: Cover page, Marketing Research Classification, Problem Definition, References. The task should be completed as a professional report and submitted (uploaded) in PDF format

. Formalities:

• Wordcount: 1750

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount

. • Font: Arial 11 pts.

• Text alignment: Left

. • The in-text References and the Bibliography have to be in Harvard’s citation style

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