In our community even in our home we can witness different events

In our community even in our home we can witness different events in different sizes like local or community events, major events, hallmark events to celebrate because of the following purposes: To celebrate important happenings in our lives. To position, brand or build the image of a person, organization or country,. To relax, to entertain. To mark the local and domestic details of our live.

Now, answer the following questions:

A. Are events a product? Why or Why not?

Are events a service? Why or Why not?

Are events an experience? Why or Why not?

How important are products and services in your lives?

How important are products and services in an organization or business?

B. How can you distinguish product, service and experience?

In what way services generally considered more difficult to market?

Cite one (1) reason or attribute and explain how marketers address the problems. As a consumer, do you consider product classification to satisfy your needs and wants?

In what way? As marketers, how important customer’s experience for the sustainability of the business? How important experiences both consumer and in market organization?