Marketing Assignment Help-Pets Inc.
Read the detailed instructions below.
2. Read the case study attached (Pets.com Inc)
3. Answer the 4 questions attached. Some questions have different parts (for example a, b, c) answer for each letter too. For example 3 (a), 3 (b), etc.
Instructions:
Give examples and be specific in your answers. Each point mentioned should be justified/supported with examples and/or outside sources where appropriate (assume that the reader does not understand the concepts and theories and you have to explain them to him/her). Your answers should logical, in-depth, and substantive. While the material covered in the course should be integrated into your answers, you required to include at least 2 additional outside credible sources (beyond the case and the text book) to support your responses. Please note: Credible outside sources are considered to be those beyond the textbook and the case itself. Be sure to cite the additional sources used.
Follow the APA style
Examination
Instructions:
There are four questions in total. (25 points each).
The case below references the following case: Pets.com Inc: Rise and Decline of a Pet Supply Retailer
Final Exam: Please read the case Pets.com, and analyze the case based on the following questions in order to rejuvenate the marketing strategies for Pet.com.
1. Please provide a thorough SWOT analysis with detailed and logical reasoning for each item of the SWOT you have identified.
2. Based on the SWOT analysis, please (a) identify target market(s) (be specific) and (b) provide positioning statement(s) for each target market identified. In addition, you need to (c) justify why such targeting and positioning strategies are chosen.
3. Provide at least two new objectives for the new marketing mix strategy to rejuvenate the existing unsuccessful marketing strategy. Remember the criteria for writing good objectives. Please explain and justify your objectives.
4. Based on your objectives in question 3, please provide at least three supporting tactics for EACH of the four elements of marketing mix. Please explain and justify each tactic.