Relationship/One-to-One Marketing

Consider the concept of relationship marketing and choose a brand you think is doing a good job in this regard. Use an article from Peppers and Rogers in your textbook to help support your comments on one-to-one marketing for this brand.
How could this brand increase permission marketing for access to more consumers?
Share an idea for experiential marketing that this brand could use.
Design a loyalty program for this brand.
For your replies, identify at least 1 strength and 1 weakness in the reasoning of each classmate you respond to.

You will create a thread in response to the provided prompt for each forum. Each thread must be
500–750 words, demonstrate course-related knowledge, and include at least two (2) scholarly
references and at least 1 biblical integration. The references must be cited within the thread and
cannot be repeated in any of the replies. In addition to the thread, you will reply to the threads of
at least 2 classmates. Each reply must be 250–300 words and contain at least on one (1) scholarly
reference (unique, not used previously) and at least one Biblical integration. The references must
be cited within each reply and cannot be repeated from the thread or in any other reply.
Post-First
This course utilizes the Post-First feature in all Discussion Board Forums. This means you will
only be able to read and interact with your classmates’ threads after you have submitted your
thread in response to the provided prompt. For additional information on Post-First, click here
for a tutorial.
For each forum, submit your thread by 11:59 p.m. (ET) on Thursday of the assigned
module/week, and submit your replies by 11:59 p.m. (ET) on Sunday of the same module/week