Develop a strategic plan for a publicly-traded company of your choice

For this assignment, you will take each of the elements addressed earlier in the class and develop a strategic plan for a publicly-traded company of your choice, which was researched using the annual stock report website, company website, and other financial reporting websites. Be sure your plan includes the following:

1. Share the mission statement.
2. Include the vision statement.
3. Identify any stated strategic goals.
4. Produce a SWOT and PEST analysis.
5. Assess the company’s competitive advantages.
6. Provide a corporate strategic plan for sustained innovation in a global marketplace.
7. Close the paper by addressing recommended solutions for sustained innovation, in light of any potential disruptive innovation.

Length:  The paper should be 14  pages, not including a cover page or references. Please consider adding an appendix for any figures or tables.

References:  Include at least 8 scholarly resources.