Assume You are the CEO of a firm that was part of a consortium that submitted a proposal to CalTrans in response to their solicitation of AB680 demonstration projects.

Assume you are the CEO of a firm that was part of a consortium that submitted a proposal to CalTrans in response to their solicitation of AB680 demonstration projects.  Unfortunately, your consortium’s proposal was not selected.  You have been asked by your Board of Directors for a

one-half page memorandum containing your evaluation as to whether the $1 million in proposal costs your firm incurred were well spent.  Discuss the need for scope and evaluation criteria in this memorandum, and describe what lessons your company should learn before the next procurement similar to AB680.