Case Study: HRM Social Glassdoor Opens the Way to Better Communication Anonymous employee reviews about what it’s like to work for the company
Case Study: HRM Social Glassdoor Opens the Way to Better Communication Anonymous employee reviews about what it’s like to work for the company – does that sound like a recruiting advantage or a public relations nightmare? Employee reviews are one of the information services of Glassdoor, a job website featuring employee – provided reviews and salary information along with employer -provided job listings. Employers might see a loss of control over information sharing, but Glassdoor also lets employers respond to reviews and gather data about what people are saying and doing on the site. Nestlé Purina Pet Care, employing approximately 600 people across Canada , treats Glassdoor as a means to foster better communication with employees. Purina has a reputation for treating its employees well, with benefits including a pet – friendly work culture intended to keep business decisions focused on pets. But management understands that perks alone do not show favorable work environment. The company also makes a practice of listening to employees and responding to their concerns. Purina’s human resource department monitors employee comments on Glassdoor and prepares a summary to include in its monthly report to executives. Steve Degnan, chief human resources officer, says Purina also investigates and responds to any complaints it sees. At one point the department noticed a pattern of employees complaining that it was difficult to balance the demands of work and their personal lives. The department responded by creating a video in which top managers acknowledged the problem and suggested ways to address it, such as being more careful to consider the timing and length of meetings. A survey after the video was distributed, showed that do percent of employees immediately saw a definite change.
1. In what ways is knowledge a source of power for workers in this example? In what ways does the knowledge sharing on Glassdoor Impact Purina’s human resources professionals? Managers and supervisors?
2. Besides opinions about their company, what other kinds of knowledge could employees constructively share on social media Glassdoor and other tools