How social media engages in communication

How social media engages in communication

Social Media is involved in communication by sharing news and updates via platforms such as Facebook, Twitter, or YouTube. Social media platforms are used to share, create and consume content, build relationships, and establish connections among users in form of photos, videos, blogs, or podcasts (Bruhn et al., 2012). Social Media makes communication simple and fast.

How has social media challenged communication

Social media has resulted to misunderstanding of information. Misinformation spreads quickly via social media, making it hard for companies to control their message (Bruhn et al., 2012). For example, if you post something about a hospital service that turns out not to be true, people will think that’s what you stand for as a company. It is advisable that before you post any content review and ensure it makes sense.

Social Media is inclusive.

It allows LPNs to communicate and share information with one another. It enables individuals to readily communicate with others, even if they are physically separated. This can be useful for folks who require assistance but do not know where to look (Schirr, 2013). It allows Licensed Practical Nurses to stay in touch with not only their patients, but also with their friends and family members, even if they reside far apart.

The LPN employer’s policies on social media communication expectations

The LPN employer’s social media communications policy is designed to protect the privacy and confidentiality of the LPN employer’s customers, clients, patients, and visitors (He, 2019). No personal information or pictures during an event about other employees should be posted online without their permission. When an issue is like this, it should be reported immediately to the employer.

The advantages of diverse and inclusive PLN in social media sharing

Creating a varied and inclusive PLN in social media sharing that knows where you’re coming from with community-impacting messaging is critical since it allows you to become aware of your patients’/audiences’ various viewpoints and backgrounds (Schirr, 2013). To create cohesive messaging, you must understand what your audience wants to read and see. This will enable you to reach out to more people and find new ways to communicate with them.The use of social media and communication are mutual. They both facilitate communication and help in sharing information to the public. Social Media is an instrument for the growth of communication.


 Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation? Management Research Review, 35(9), 770–790.

He, Z. (2019). Understanding and bridging the language and terminology gap between health professionals and consumers using social media. Social Web and Health Research, 103–121.

Schirr, G. R. (2013). Community-sourcing a new marketing course: Collaboration in social media. Marketing Education Review, 23(3), 225–240.




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