Business Assignment Help| Content Marketing Strategy
Imagine that you have landed your dream job as VP of Communications for a brand you admire. Your first order of business is to create a comprehensive content strategy that supports the brand’s business goals. You want to ensure that you have a strong strategy for all types of media: paid, earned, shared, and owned. Prepare a content strategy for your brand. It should be 4-5 pages, including an overview of:
- Organizational goals that are supported by content marketing
- Content types
- Topics and overall themes
- Metrics for success
- Timeline for execution
Submit your strategic plan here as a Word or Google Docs document.
Content Strategy Rubric
| Content Strategy Rubric | ||||||
| Criteria | Ratings | Pts | ||||
| This criterion is linked to a Learning Outcome Strategic Thinking
Business strategy is highly detailed, logical, and represents excellent application of best practices in communications |
|
40 pts | ||||
| This criterion is linked to a Learning OutcomeBrand Alignment
Strategy is on-brand, utilizing effective media channels that support organizational goals, and works with existing brand PR strategies |
|
30 pts | ||||
| This criterion is linked to a Learning OutcomeVariety and Robustness
A wide range of on-brand content types and channels are used. |
|
30 pts | ||||
| Total Points: 100 | ||||||