Business Assignment Help-Company of expertise (COE) & country of specialty (COS) marketing plan
Dear MKTG 6377,
Company of expertise (COE) & country of specialty (COS) marketing plan: COE can be an American company currently operating in a foreign country. USA cannot be used as COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market. USA companies can be used as COE if they are operating in, or planning to enter, or should enter a foreign market.
You cannot use Netflix as your COE. You cannot use USA or Taiwan as your COS.
Outline
A1 Company of expertise and Country of specialty marketing plan should include the following sections:
1.0 Cover Page (Should include company name, company logo, brand or mark, county of specialty flag, course number and name, semester, your name and any other relevant information)
1.1 Table of contents (TOC) (should include section numbers and page numbers) (must use the auto TOC from word)
1.2 Executive Summary of your analysis (1/2 of a page, paragraph format). Summary of key points in your analysis
1.3 Introduction about your COS (1/2 of a page, paragraph format).
1.4 Introduction/background of your COE (1/2 of a page, paragraph format)
2.0 Global Macro Environment with focus on your COS. Macro Environment Analysis, PEST analysis. (2 bulleted points under each sub-section, PEST points should be classified as opportunities or threats)
2.1 Politics, Rules and Regulations; (outline format with discussion of each point)
- Key words: Discussion.
- Key words: Discussion
2.2 COS Economy,
- Key words: Discussion (e.g. Depression: …)
- Key words: Discussion
2.3 COS Society and culture,
- Key words: Discussion: (e.g., Health Conscious: …)
- Key words: Discussion
2.4 COS Technology.
- Key words: Discussion (e.g., Internet usage: …)
- Key words: Discussion
3.0 Global Competition Analysis.
3.1 Discuss Porter model of five competitive forces in your COS (threat of new entrants, buyers’ power, suppliers’ power, threat of substitutes, and degree of rivalry).
3.2 Primary competitor in your COS: Discuss the primary competitor 3 strengths and 3 weaknesses.
3.3 Summary table: use a summary table to compare the 3 strengths and 3 weaknesses of your COE and their primary competitor. The table should list very briefly three strengths and three weaknesses for your COE and the same for their primary competitor.
3.4 Secondary competition: Brief discussion of one secondary competitor (1).
4.0 Target market analysis & segmentation. (Do not leave the main section 4.0 blank)
4.1 Target market analysis (current and potential segments of consumers). Discuss the 2 strengths and 2 weaknesses of the current target market.
4.2 Target market segmentation (discuss 2 segments).
Potential consumers of the selected company in the selected country. Talk about people (consumer segments) that COE needs to target in the selected country, their characteristics, their demographics, geographies, and so on (be specific as much as you can).
4.3 Recommended Target market analysis: Discuss the consumers that your COE should target in your COS. Minimum: you should recommend one new group of consumers that your COE should target in your COS.
5.0 Global Marketing Mix Strategies
5.1 Product Strategy
5.1.1 Current product strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current product strategy. Bullet each point)
5.1.2 Recommended product strategy.
5.2 Price Strategy
5.2.1 Current price strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current price strategy. Bullet each point)
5.2.2 Recommended price strategy.
5.3 Promotion Strategy
5.3.1 Current promotion strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current promotion strategy. Bullet each point)
5.3.2 Recommended promotion strategy.
5.4 Place strategy
5.4.1 Current place strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current place strategy. Bullet each point)
5.4.2 Recommended place strategy.
6.0 Conclusion (paragraph format). Should include a short summary of your analysis and your general opinion on what the company should do moving forward.
7.0 References (APA, No bullets, No numbers). All references must be cross cited in the body of your analysis. Points will be taken for every reference that does NOT appear in the body of your analysis and vice versa.
8.0 Appendix. Optional: An appendix is used to include supplementary