How to Write a Business Case Study │ A Step-by-Step Guide

What is a Case Study?

A case study is a piece of content created by a company that describes their success or efficiency in interacting with a client. It’s commonly used as marketing content and can be extremely beneficial because it helps potential clients understand how the agency or professional has excelled in the past. Case studies are used by almost every successful online business, and Express Writers is no exception! Indeed, earlier this year, we published a case study demonstrating how we helped a client increase their revenue by 77 percent after creating some product listings for them.

Case studies, on the other hand, are more than just a piece of self-congratulatory marketing material (an inaccurate assumption that many individuals have about these distinctive content types). In fact, they’re intended to help prospective clients understand how a given company can help them, rather than to stroke the ego of the business in question.

The Top 4 Benefits of Why You Should Learn How to Write a Business Case Study

There are numerous advantages to using business case studies. The following are the top four:

1. Case studies enable a business to use narrative to bring its product to life.

A case study is an outstanding way to demonstrate and help bring a service or a hard-and-fast luxury brand to life for prospective consumers, whether it’s a service or a hard-and-fast consumer product. A good case study, like any great novel, has a start, a middle, and an end, with a disagreement and a resolution. It’s a remarkably effective way of making somewhat complex products a reality, and it can go a long way in improving your clients’ perceptions of your selections.

2. Case studies provide peer-to-peer influence

Peer-to-peer influence is extremely important, and case studies are excellent at providing it because they provide the perspective of a customer rather than a company. While a case study is published by a corporation, the entire thing is dedicated to recounting a customer’s experience. Direct quotes, statistical data, and other elements are common, and these are excellent for assisting prospective clients in seeing the value in a corporation.

3. Case studies offer real-life examples

We’ve all heard how important customer reviews are for conversion rates, and case studies take this to the next level. They can help new customers feel more confident in your company and take the leap to convert by providing real-life examples of your product at work, paired with glowing customer reviews.

4. Case studies are powerful word-of-mouth advertising

Because a corporation must obtain permission from a client before using his or her data in a case study, including a purchaser in a case study frequently results in some brand evangelism, which can significantly bolster your company’s visibility and enhance your conversion rates.

How to Write a Business Case Study: A 5 Step Guide

1. Identify your best possible avenue for data

You may have several cases to choose from when it comes time to write a case study. The first step toward success, however, is to narrow these things down. For your case study to be successful, it must contain precisely the right information, and this must be ensured from the start. To ascertain which of your cases would be the best fit for a study, examine them and see if they contain the following components:

A significant challenge. This could be due to a tight deadline, a complicated issue, low sales numbers, or even the need for completely new software integration.
A satisfactory solution. A solution that customers can relate to is required for your case study to fall into the realm of storytelling.
A slew of significant advantages. The benefit is the final component of a case study. An excellent case study should include several benefits to which your customers can strongly relate. The benefits will be even more compelling if they are backed up by solid statistics, such as when we said we increased the client’s sales by 77 percent year over year. In this case, the more granular, the better.

2. Prepare your case study (5 key tips)

Now comes the difficult part: writing! While writing a case study requires a different set of skills and a different voice than regular writing, it is far from inconceivable.

Follow these pointers to ace your DIY case study:

Choose your voice with care.

You can write the case study in either the first or third person, depending on your brand and the content. Either approach will work, and most case studies employ a combination of the two.

Make your title specific and attention-grabbing

The title is an important part of the case study. Include percentages and strong action verbs to make it as eye-catching as possible. Here are some good real-life case study examples:

“A Case Study of How Fake News Spreads”

“HubSpot Partner Agency Element Three More Than Doubles Annual Revenue”

“How KISSmetrics Boosted Webinar Sign-Up Rates by 1,000%”

Remember that titles that are as accurate as possible perform better. That’s why phrases like “by 1,000%” and “doubles annual revenue” appear in these diverse case studies.

Keep your language simple

Many people believe that learning how to write a business case study entails using jargon and corporate speak. Fortunately, this is not the case. In fact, writing a business case study necessitates keeping your language simple rather than complex. The less corporate jargon you use in your case studies, the better. This will allow non-customers to approach your case study without being intimidated away by overly complicated case study language, in addition to making them more natural and approachable.

Include actual numbers in your case study

When you look at the case study titles above, most people would agree that the phrase “increased webinar sign-up rates by 1,000%” is the most enjoyable. This is a shocking number, but it’s also so precise that it catches the reader’s attention. Keeping this in mind, follow the lead of KISSmetrics and include real numbers in your case studies. While phrases like “doubled this” or “tripled that” are powerful, they lack the extra oomph needed to propel your case study to the top.

Write from the beginning to the end

A case study is not the place to omit important information. Instead, write from start to finish, being as precise and systematic as possible. This will help flesh out the entire situation surrounding your conversation with the customer and allow your readers to comprehend your influence.

3. Finish the case study with all of your relevant contact information

Because a case study is intended for press distribution, it should include your contact information and details. This will allow other companies, customers, and others to contact you about the case study, as well as make the information contained within it more accessible to others.

While different standards exist for what information you “should” include in a case study, most sources recommend including your mobile number, website, email, and one or two social profiles, as well as a brief bio. This would provide enough data for parties involved to contact you, which will significantly bolster the ROI of your case study in the long run.

4. Hire a designer to finish the product

Remember that every good case study requires a great design, and it can be beneficial to hire a designer to add some visual interest to the piece. Simple things such as using text boxes to pull out pertinent details, statistical data, and quotes, as well as inserting related graphics and charts, can make a big difference in your case study and should be used liberally to increase its value and interest.

5. Publish the case study

The final step in creating your case study is to publish it. To get the most out of your case study, post it in places where your target audience and prospective customers are likely to see it. This could include publishing the case study on your blog, contacting relevant publishing platforms, or gating the case study and using it to drive email sign-ups for your company.

What About Hiring a Specialist to Write the Case Study?

Drafting a case study requires a unique voice, and if you don’t have the time or self belief to do it yourself, it’s best to hire a company that who usually writes case studies and has done it before. This will not only make your case studies more efficient, but it will also assist you create the best possible case study without exhausting yourself in the process. You must provide specific information about your case study to the writer you hire, regardless of how good they are.

Ideally, you should provide the author with a very clear overview of what you expect from the case study. The following elements should be included:

  1. The number of words
  2. The products, goods, or services you want to promote through the case study
  3. The advantages you provided to the client
  4. The difficulty that the client encountered
  5. The specific approach you took to resolving it
  6. The end result (percentages, direct quotes from the customer, and facts are helpful here)
  7. The case study’s deadline

These elements are critical for assisting your writer in creating the best possible case study, and they will also go a long way toward making the process more profitable and pleasurable for you.

The Case for Case Studies

Case studies are an extremely useful tool that can have a significant impact on your marketing strategy. While most businesses do not believe they can create case studies, learning how to write a business case study is simple if you are willing to put in the time and effort.
Case studies not only help your clients realize the advantages of your services, but they also provide an important platform for new clients to see your products in action, which may be all they need to convert and become customers.

Writing a Business case study is an important step in the patient’s treatment. It must be well-written and accurate in order to make the client feel at ease and secure. If you are having trouble writing a business case study, consider hiring professional writing services with experts who can complete your business case study quickly and provide non-plagiarized work. Always use plagiarism detection software to ensure that your work is not plagiarized.

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