Research Methodology

Introduction

Research methodology is the method that helps the researcher to identify information that helps the research to move forward. It also helps to identify real and authentic information that helps to complete the overall research. It includes different techniques that are described below.

Research philosophy

It is defined as the improvement of research assumption, its nature and knowledge. This research assumption helps to plan questions and also helps to choose proper methods. Along with that, it also helps the research to move forward in an effective way. Four types of research philosophy are observed like pragmatism, positivism, realism, Interpretivism research philosophy. This research is conducted by using secondary research, and so Interpretivism research philosophy is implemented in this research because it focuses on the investigation and sample (Thesismind, 2019).

Research approach

The research approach is one of the effective methods, which consist of several steps. Those steps are used to collect data and also help to analyse those data (Kothari, 2014). There are different kinds of research approaches, such as deductive approach, abductive approach and inductive approach. In this research, the inductive research approach is used. The inductive research approach is one of the effective methods that help to analyse information, so it is used in this research (Jansen & Warren, 2020).

Research design

Research design is referred to as the framework that helps to conduct positive reports. Not only that, but it also guides the researcher in an effective way (aesanetwork, 2020). It also provides an idea that is right for the research. It also helps to collect proper information that is required for the study. It gives rise to the research. Various kinds of research design are observed, such as diagnostic research design, descriptive research design, correlational research design, experimental research design, and explanatory research design. In this research, the explanatory research design is used because this type of design helps to helps to solve those issues that were not researched beforehand.

Research choice

It is one of the effective tools of methodology that helps to complete the overall research. It also helps the researcher that what type of information is collected for the research. There are two types of research such as quantitative and qualitative (Stainton, 2021). Apart from that, research choice is separated into three parts like multi, mono and mixed methods. This particular research is conducted by using secondary research. Qualitative research is implemented in this research as it helps to collect non-numerical information. Therefore mono qualitative research is utilised in this research.

Research strategy

It is the essential aspect of research methodology. Research strategy is referred to as the overall plan of the research, which gives direction to the researcher about their efforts and thoughts. It also helps to create a positive result and also helps to collect information in a systematic way. It includes executing, analysis and planning. Action research strategy is used in this research because it follows the secondary research method. Action research is essential for this particular research as it helps to gather appropriate and real data from various articles, magazines and books. Along with that, it also helps the researcher to enhance their knowledge about the particular topic so that they can easily use those data in their research (Sahay, 2016, pp.1-5). This research method also helps to identify proper data and also helps to evaluate those data in this research.

Time Horizon

It is another significant part of the research methodology. It is defined as the time duration that is required to conduct any kind of research. Two types of time horizon are mainly found such as cross-sectional time horizon and longitudinal time horizon. In this particular research cross-sectional time horizon is implemented because it is less time-consuming. It helps the researcher to complete the overall research in an effective manner and also allows them to complete the research before the given time period. This research is mainly based on the secondary research method, and it takes three weeks to complete the project that is less time-consuming. So, a cross-sectional time horizon is used (Goddard, and Melville, 2014).

Data collection technique

Two types of Data Collection techniques are observed, such as secondary data collection and primary data collection. The primary data collection techniques or method is mainly based on the surveys. So, the primary data collection techniques are consists of different kinds of interviews and surveys. On the other hand, the secondary data collection technique is focused on collecting data from different articles, magazines, books and journals. This particular research has been conducted by using secondary research methods, and so, the information collected through different books and journals.

Ethical consideration

Two types of Data Collection techniques are observed, such as secondary data collection and primary data collection. The primary data collection techniques or method is mainly based on the surveys. So, the primary data collection techniques are consists of different kinds of interviews and surveys. On the other hand, the secondary data collection technique is focused on collecting data from different articles, magazines, books and journals. This specific research is created through the secondary research process. So, the information that is used in this research is collected from various journals, articles and books. To conduct this research, time frame management is important (Baker, 2017, pp.373-397).

Summary

Methodology plays a crucial role to conduct any kind of research. In the above section, research philosophy, techniques, design, and approach has been discussed. In this research, tools and techniques are used. Therefore, an effective methodology has been conducted. This research is mainly based on secondary research methods so that different articles, journals and books are used.

References

Books and journals

Sahay, A., (2016). Peeling Saunder’s research onion. Research Gate, Art, pp.1-5.

Goddard, W. and Melville, S.,(2014). Research methodology: An introduction. Juta and Company Ltd.

Kothari, C.R., (2014). Research methodology: Methods and techniques. New Age International.

Baker, M.J., (2017). Selecting a research methodology. The marketing review1(3), pp.373-397.

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