Ramsay HealthCare Hospital, Australia
Ramsay HealthCare Hospital, Australia
Ramsay healthcare serves as one of the largest private hospitals within Australia. The hospital consist of over 72 hospitals and day surgery units. In Australia, the hospital is fond of admitting over 1.1 million patients and delivering over 23,000 babies. The hospital has been in the apposition of employing over 30,000 staff. With the kind of services it renders to the Australian communities, the hospital has been gaining much respect from the Australian population. Ramsey health care too has been in a position of operating four public facilities across Australia and one of the most known facility within the country being, Joondalup health campus a complete teaching hospital which it has been in apposition of being licensed or over 700beds across southern Australia, other public facilities including, Noosa hospital and peel health campus
Why choose china
China serves as one of the countries that the hospital should focus on expanding its business into, china being one of the well-known countries in the world and an almost immediate neighbor to Australia. Some of the reasons why Ramsay HealthCare Hospital should expand its branches in china include:
China is a country that is densely populated, and the need for doctor services in the country is so high. With the high populations, china ratio of doctor to patient is very high, and the country still needs proper back up within the healthcare services. With a big population, it means that the rates of childbirth are extremely high and so it needs more health care facilities to effect the process of child delivery
China is well developed technologically and infrastructure this provides the hospital an opportunity of establishing very easily. With the proper advancement in technology and infrastructure, it is so easy to conduct survey and research on the Chinese market and identify regions that really needs much attention when it comes to health care including zones that is occupied by middle income families.
China is a country that has attracted diverse investors, and having an Australian hospital there will be of benefit to most of the Australian citizens who reside in China. With the uniqueness of the Chinese culture, and how it is spoken it will be of great significance if an English health care system is established as it will help capture a number of English investors within the country
Entry mode
With the unique Chinese culture, it will be so hard to establish a hospital in China, and in the process, the best option of getting into the Chinese market will be a merger with top Chinese hospitals and examples including west china hospital. Some of the strengths of merging include:
It saves costs, which include those that could have been used in advertisement, employment of staff since through merger already employees from the existing institutions will incorporate their services. Merging will take the hospital a short period to be established as the hospital will just be fixed into a system that is established effectively and thus no need for consumer awareness. Staff can easily learn from each other, as there is easy contact through working within the same workplace to which the merger also will increase the quality of services that are offered within the hospital.
Merging also entails some Weakness they include:
Merging will result in unemployment because each institution will present its staff, and in the process, it must be regulated to ensure it is fair enough. Merging will likely cause a rise in the costs of services; because it is going to reduce the competition between the two facilities, and the product will be exploited of the available market. Merging will like to cause a conflict of interest as one institution might feel like its fame is diminishing amongst the consumers. Sometimes it is hard to terminate the merging contract, and the institution is not satisfied with the terms. With lack of freedom to exit, the contract parties might by forces into ugly scenes which include developing workplace conflicts which the end result shall be damaging the reputation that the institution had developed on the customers and in the process they lack confidence to any Australian services which shall be a threat to the prosperity of the country.
Some of the human resource structure that is to be adopted include, the utility of the Chinese nationals in the merger process in order to minimize costs for training which include language, which is kind of more complex and it will take any Australian to understand and be in a position of communicating to the clients very fast. The institution will also outsource some labor from Australia just for the purposes of learning the new culture, and they will form a vital part in ensuring that the members form the Australian community are well represented in the provision of healthcare services.