Health Promotion Campaign on Breastfeeding


Breastfeeding is depicted as one of the most effective means of ensuring child survival and health. However, almost two-thirds of newborns are not fully breastfed for the acclaimed six months, rates that have not upgraded in the last two decades.  Breast milk is the perfect food for babies since it is clean, safe, and comprises antibodies that can protect infants against numerous common childhood diseases. Breast milk offers all the nutrients and energy that the baby requires for the initial months of living. It ensures to provide more of infancies’ nutritional needs throughout the second phase of the initial year, and until one third in the following year of living.

Children who are not fully breastfed and females who do not breastfeed their babies are have high chances of many health dangers in both the long and short term, including countries with high incomes. Studies in nations such as Australia, the US, and Britain have revealed that the cost-effective and health management costs of regular low breastfeeding rates are high. Internationally, interventions to promote breastfeeding campaigns are the most cost-effective and practical childbirth and postnatal interventions for minimizing newborn and maternal mortality and morbidity. The health significance of breastfeeding for infants and mothers has been utilized to support perceiving breastfeeding as a fundamental human right for the mother and child.

Health Promotion Campaign Evaluation

Breastfed children do better in any intelligence assessments, are not likely to be obese or overweight, and not prone to diabetes disease in their future. Also, breastfeeding women have reduced risks of ovarian and breast cancers (Andrea Jaziel & Kelsie, 2020). Inappropriate promotion campaign of breast-milk alternatives continues to challenge efforts to improve breastfeeding and duration rates globally. Breastfeeding behaviors are routinely evaluated in international dimensions, and organizations such as the World Health Organization (WHO) require the lowest exclusive breastfeeding rates. Rates in many high-income countries are not adequately documented, but breastfeeding rates are rapidly increasing since late 2018. Professional endorsements propose long-term breastfeeding should continue until the baby is at the age of six to eight months (Smith et al., 2018). However, obstructions to implementing these recommendations exist, often leading to a lack of premature cessation or initiation of breastfeeding behaviors. This study will explore strategies of health promotion campaign on breastfeeding.

The health promotion campaign on breastfeeding appeals to all domains of learning. The international public health endorsement of the World Health Organization is that babies should be breastfed for the initial six months of living to achieve optimum health, growth, and development. Subsequently, to fulfill their developing nutritional needs, young children and infants should get nutritionally safe and adequate complementary diets while breastfeeding should continue until the age of two years or beyond. For instance, in Australia, state dietary guidelines acclaim that infants should be breastfed for not less than six months (Andrea, Jaziel R & Kelsie, 2020). Breastfeeding should continue even when solid food is introduced, and until at the age of 12 months and beyond as long as the child and mother are desired.

The campaign target groups can take information, store it, and recall it later.  According to Barnhill and Morain (2018), media and advertising influence socio-cultural standards that shape breastfeeding decision-making. Marketing is one of the key strategies involved in health promotion campaigns on breastfeeding. Studies indicate that both commercial and social marketing interventions on the advertisement of infant formula foods practice can influence breastfeeding, though with complementary results for ideal breastfeeding.

The study shows that women targeted by the health promotion campaign are not conditioned to change. The World Breastfeeding Costing Initiative (WBC) provides the monetary investments necessary to execute the global strategy and introduce some tools to estimate the campaign costs for different countries. According to Andrea, Jaziel, and Kelsie (2020), this initiative presents detailed cost appraisals for executing the global strategy and outlines the WBCi financial planning tool. Despite scientific evidence substantiating the significance of breastfeeding in infancy development, many countries face challenges in applying the WHO Global Strategies for Young Child and Infant Feeding. The study shows that optimum breastfeeding can be a specific example: the beginning of breastfeeding in the initial hours of birth, breastfeeding up to six months; and persistent breastfeeding for more than two years, together with appropriate, safe, adequate, and receptive balancing feeding beginning from the sixth month (Barnhill & Morain, 2018). A lack of economic resources for main programs is a vital impediment, making financial perspectives significant for global strategy implementation.

World Health Organization model to classify optimal campaign outreach posts and fixed sites to improve public access. The WHO’s logical analysis of the advantages of breastfeeding on infant development and health extending into adult lives and growing IQ cannot be discounted. The organization’s evidence of breastfeeding impact on minimizing child and infant mortality and malnutrition is essential for maternal procreative health. Demonstration of the financial sustainability and feasibility and potential economic advantages from the global strategy will be significant to its real-world implementation (World Health Organization, 2019).  There is an expectation that the policy advocacy initiative encouraging integrated campaigns that promote breastfeeding will be of great importance in the proposed research. World breastfeeding campaign initiatives can help plan and prioritize whereabouts and have an accurate budget for them (Andrea, Jaziel & Kelsie 2020). It is also advocated that international donors and agencies use global strategy to track or calculate breastfeeding campaigns.

The other strategy used in the health campaign is automation, including updating and adapting microloans for different platforms. Breastfeeding behaviors are regularly assessed globally, and the World Health Organization (WHO) of Europe possesses the lowest degrees of limited breastfeeding. In Italy, rates are not adequately documented, but proposed breastfeeding rates are increasing since the late 2001s (World Health Organization, 2019). Professional sanctions propose exclusive breastfeeding must persist for not less than least six months of age. However, challenges to following this endorsement occur, often causing a lack of opening or premature termination of breastfeeding behaviors. Andrea, Jaziel, and Kelsie (2020) pose some challenges in women’s perceptions, experiences, and attitudes towards breastfeeding and living in Italy.

Policies that promote breastfeeding are often immediate substantial controversy. While openly involving difference over the proper limits to management authority, this disagreement also reveals a related debate over whether child-feeding practices are a community health issue or a personal decision. Patterns of infant feeding are both an individual choice deserving respect by the public and a lawful target of community health intervention.  Assessing the morals of breastfeeding policies requires steering this multifaceted duality, a complement reflected by the healthy eating policy that aims to raise the rate of consuming healthy foods and reduce consumption of lower-healthy foods (Barnhill & Morain, 2018). There are different analogies in beneficial consumption policies that illuminate significant ethical difficulties of breastfeeding policies.

Babies who do not breastfeed and women who do not breastfeed have high chances of facing many health dangers in both the long and short term, comprising high-income nations like Australia.  Studies in Australia, the US, and Britain have revealed that the breastfeeding rates’ health treatment and economic costs are incredibly high. Holla-Bhar et al (2018) reveal that supporting breastfeeding interventions are the most cost-effective and effective postnatal and childbirth interventions for decreasing newborn and maternal mortality. WHO advocates that breastfeeding is among human rights and should be implemented by all nursing mothers. The organization offers suggestions that specify the efficiency of essential policies in health promotion campaigns for breastfeeding.


All babies should be breastfed beyond six months, and women should be willing to breastfeed their children exclusively. The mother must breastfeed without any restriction either from internal or from the public. Sharing with other ladies who are in breastfeeding can assist mothers in starting and maintaining breastfeeding. Societies can support mother-to-mother teams and provide peer therapy programs in recognized health care sites; both are respectable ways to link breastfeeding mothers with others. Proper feeding of the child helps to reduce health risks for both mother and the child. Globally, interventions are encouraged to support breastfeeding as the most effective delivery and post-delivery interventions, which reduces motherly and baby mortality rates.



Andrea L., Jaziel R &Kelsie B. (2020, February 27). Breastfeeding trends, influences, and perceptions among Italian women: A qualitative study

Barnhill, N & Morain, S. (2018). Latch on or back off?: Public health, choice, and the ethics of breastfeeding promotion campaigns

Holla-Bhar, R., Iellamo, A., Gupta, A., Smith, J. P., & Dadhich, J. P. (2018). Investing in breastfeeding – the world breastfeeding costing initiative. International Breastfeeding Journal10(1).

Smith J, Cattaneo A, Iellamo A, Javanparast S, Atchan M et al. (2018). Review of effective strategies to promote breastfeeding. Find and share research.

World Health Organization (2019, November 11). Breastfeeding

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