There are four parts to the final course project. The first part of the project is the initial proposal, which will be submitted to the instructor for approval. The first part of the project will identify the company of choice that will seek an expansion opportunity to an overseas area of choice. Be sure to identify the country and mode of entry. In addition, provide and introduction and overview of selected company along with an initial analysis of the growth opportunity.
Steps to complete Part 1
Provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.
Identify the following:
Country of choice
Mode of entry
Submit a two- to three-page Word document using 12-pt. font and APA format
For part I, you are supposed to pick an established US company and expand to it to a country that doesn’t have your selected company. For example, if you pick Starbucks, you will have to expand it to a country that does not have Starbucks