Management-Amazon Case


The e-commerce industry includes online retailing, which has been dominated by the sales of apparel, consumer electronics, and accessories. Ecommerce has changed the way businesses are being transacted. Amazon has been one of the biggest internet-based business globally. Amazon was established by Jeff Bezos in 1994 (Smith, Rupp, and Offodile, 2017). Amazon company started to sell books online. Today the company has grown fast and sells everything online from books to e-readers. Amazon was not the first to consider this business strategy since companies such as Computer Literacy in Silicon Valley had begun selling their wares online.

The difference between Amazon and other companies is that it has offered greater convenience. The company has expanded into selling consumer electronics, software, video games, and home items (Bidkar, 2019). Another innovation that Amazon has made for its customers is the recommendation of product function.


·         Customer Oriented

·         Strong brand name (Sastry, Katvi, and Tourani, 2019).

·         Innovation and Differentiation

·         Cost leadership

·         Superior distribution and logistics system


·         Limited Business model

·         Product failures

·         Limited physical stores


·         Expanding physical stores

·         Improving technological measures

·         Expanding its operations in the developing markets.

·         Acquisition


·         Government regulations

·         Cybercrime attack

·         Increased competition

·         Imitation


New unique business opportunity

Amazon has the opportunity of penetrating developing markets. This move will offer the company a larger market share in the online retail industry and increase the company presence in developing markets (D’Agostino, 2018). The company can lower their operating costs by setting up service centers in the developing markets where trained managers and skilled laborers are relatively inexpensive.


Planning entails outlining objectives for the corporation’s future direction as well as defining the assets to attain the goals. To achieve the goals of expansion into the developing markets, the managers need to cultivate plans; business plans as well as a marketing plan for the new market. Planning will play an essential role in facilitating functions of coordination and controlling the process of expansion.


Bidkar, S. V. (2019). Paradigm Shift in E-commerce-A Case Study of Amazon. Sumedha Journal of Management8(3), 445-452.

D’Agostino, J. L. (2018). The Impact of E-commerce on Brands: An Analysis of Amazon and a Plan for the Future (Doctoral dissertation, University of Oregon).

Sastry, V. V. L. N., Katvi, S., & Tourani, P. (2019). AMAZON’S STRATEGIC ANALYSIS AND IT’S ENTERPRISE STRATEGY FOR THE CLOUD. Advance and Innovative Research, 186.

Smith, A. D., Rupp, W. T., & Offodile, O. F. (2017). Amazon. Com, Inc.: Retailing Giant to High-Tech Player?.


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