Direct to Consumer (DTC) business model

The Direct to Consumer (DTC) business model is the preferred model for many innovative new start-ups, however, DTC brands are now facing challenges commercializing their products and services.

1) Identify 3 challenges presented in the article that DTC companies are facing, and each challenge provides an example of how a company has been impacted by these challenges.

2) Explain 3 strategies DTC brands have used to combat these challenges.

3) Provide your opinion on whether you think DTC is still a viable business model for commercializing innovations. Support your answer with at least three specific reasons.