Comprehensive Attitude Change Strategy

Research indicates that American firms are now facing much negative attitudes in Turkish consumer settings than their standing ten/fifteen years ago. Consider yourself as the marketing manager of an American origin FMCG company; and, based on our classroom discussions about (1) properties of attitudes, (2) indicators of attitude strength, and (3) attitude management strategies, describe what you would do to cope with this situation. Develop a comprehensive attitude change strategy for a specifically defined target audience concerning the aforementioned challenge and discuss the pros and cons of your strategy.

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