Brand Story Telling

Select a short article and summarize the main points. Submit this in the assignment area.

(A) Brand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, brand journalism and article writing that has taken a prominent role in today’s marketing mix. Each one of these brands consistently tells their story through their visual imaging and content messaging over several platforms and media. They have all built an awareness and relationship with you of their products and values .

(B) and discuss a brand that you think tells a good story. What are the reasons that you selected that brand and why do you think it does a good job? What does the story tell you about the product/company?

Do you think a brand needs to have a compelling story to be successful? Why or why not?